Actually, "work" is an understatement. Based on research conducted by the Direct Marketing Association, e-mail marketing is predicted to return almost $50.00 for every dollar spent in 2008. To put this in perspective, that's more than double the average return for other forms of online marketing and more than six times the return from print catalogs or traditional direct mail.

• It's cost effective - This type of marketing eliminates printing costs and can be delivered for as little as one cent per recipient versus the 70 cents (average) of traditional direct mail.


• It's immediate - The majority of your recipients will see your message in the first 24 - 48 hours.


• It's relevant - E-mail makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behavior (i.e. clicking a certain link). This way you can ensure your message goes to the individuals who are most likely to be interested in your product or service.


• It's measurable - More than any other form of marketing, e-mail provides actionable data on the generated results. You can track who opened your e-mail and when, what topics were of most interest, who forwarded it on to a friend and much more. This is a great way to identify and follow-up on qualified leads.


• It's safe - Campaign Fusion campaigns are pre-approved to ensure that each campaign is “white-listed” - meaning fewer spam complaints and fewer e-mails delivered to spam folders.
  

It's incredibly important to get the foundation right. Key elements of this foundation include making sure that all information is relevant and displays correctly and that you use a reputable service that will get your message delivered. It’s your reputation and ours on the line. 

If you have used other e-mail programs, then you can appreciate and understand the enhanced benefits of using Campaign Fusion - because it was created by marketing professionals. We understand the unique strategies that should be considered in each and every campaign and will be there to guide and support you every step of the way. We are not like other e-mail marketing companies that simply set up an account for customers, charge the set-up fee and seem to vanish when you need them the most. We want your campaign to be successful and we know exactly how to help you do it. Whether its simply being available for questions and marketing tips along the way or managing the complete campaign strategy from the beginning to end, we understand that access to support, when and where you need it, is critical.